Miami Ad School – NYC Clorox Out-Of-Home Ad Campaign
This campaign reimagines Clorox as a cultural icon, using fashion, humor, and NYC grit to elevate a humble cleaning product into something iconic.
1. The Birkin of Bleach
In this Ad, Clorox is held like a designer handbag. The concept, "The Birkin of Bleach," plays on the idea of elevating the status of Clorox, placing it in the same iconic category as high-end fashion accessories like the Hermès Birkin bag.
2. The $1.00 Slice of Disinfectants
Shot in a classic NYC pizza shop, this ad compares Clorox wipes to the beloved dollar slice-- reliable, essential, inexpensive-- it gets the job done. It's a nod to Clorox's affordability and value.
3. Subway Hands Happen
Designed for escalator placement in subway stations, this ad leans into the grossness of city living. The copy reminds you that Clorox is your go-to solution when the dirtiness of the city strikes. By placing the text on a Subway escalator, people are forced to read it. The ad takes advantage of peoples' fear of dirtiness in the subway.
