For this Photoshop assignment, I was tasked with creating a custom Poppi flavor and designing five digital ads to promote it. I came up with Poppi Skinny Margarita, my own take on the idea of a healthy, alcohol-free alternative that aligns with Poppi’s brand values.
Each ad explores different scenarios where someone may want to drink alcohol but can't or does not want to-- making Poppi Skinny Margarita a great alternative. Some of the ideas include: A US Open collaboration, positioning Poppi as a trendy courtside refreshment, an office setting, where a man enjoys a Poppi at his desk-- highlighting that it's a fun, work-friendly alternative to alcohol, a beach day scene featuring women sipping Poppi, nodding to the classic beach margarita moment, and taco night ad, showing how Poppi Skinny Margarita complements casual meals without the alcohol.
Some of these designs are still a work in progress as this was my first time using Photoshop, but this project helped me start developing my visual design skills. I’m excited to keep learning and refining.
